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Brand identity

Dr. Ali Al Mujali’s identity:
precision, specialty, natural beauty

A visual identity for a Riyadh facial and jaw surgeon that brings his specialty and Korean training together in one mark, carried with the same spirit to every platform.

Cover of Dr. Ali Al Mujali’s brand guidelines
01

The idea behind the logo

The logo brings together two elements that tell the doctor’s story:

  • The word «알리»: “Ali” written in Korean, a nod to his Korean fellowship in facial and jaw aesthetics.
  • The facial profile line: a calm side profile that speaks to his specialty in facial surgery, with a sense of precision and balance.
02

Brand essence

The identity reflects a vision that combines specialty, precision and natural beauty, with a focus on balanced results that preserve the face’s features and character.

  • ValuesPrecision · Specialty · Natural
  • PersonalitySpecialised · Calm · Confident
  • ToneClear · Professional · Human
Dr. Ali Al Mujali’s Instagram profile in his visual identity
03

The identity on his Instagram

We carried the identity to the doctor’s account: a professional name in Arabic and English, a bio that introduces his specialty and Korean fellowship, a link to his website, and highlight covers for each section in the identity’s colours and line style.

Instagram highlight covers

04

The identity in the real world

Application mockups showing how the identity lives beyond the screen.

Clinic sign with Dr. Ali’s logo
Mug with Dr. Ali’s logo
Gift packaging with Dr. Ali’s logo

An identity that feels like you and tells your specialty

We design a visual identity that reflects your expertise and stays consistent on every platform.