
The idea behind the logo
The logo brings together two elements that tell the doctor’s story:
- The word «알리»: “Ali” written in Korean, a nod to his Korean fellowship in facial and jaw aesthetics.
- The facial profile line: a calm side profile that speaks to his specialty in facial surgery, with a sense of precision and balance.
Brand essence
The identity reflects a vision that combines specialty, precision and natural beauty, with a focus on balanced results that preserve the face’s features and character.
- ValuesPrecision · Specialty · Natural
- PersonalitySpecialised · Calm · Confident
- ToneClear · Professional · Human

The identity on his Instagram
We carried the identity to the doctor’s account: a professional name in Arabic and English, a bio that introduces his specialty and Korean fellowship, a link to his website, and highlight covers for each section in the identity’s colours and line style.
Instagram highlight covers
Eyelid surgery
Double chin
Jaw surgery
Videos
Jaw correction
Behind the scenes
The identity in the real world
Application mockups showing how the identity lives beyond the screen.



The identity is where the story starts
This identity is the first phase of building Dr. Ali’s complete digital presence: the website, the accounts and his Google profile all grew from it.

Medical expertise that grows with a lasting digital presence
A market study, a three-phase strategy, and an identity, website, Google profile, SEO, articles and consistent accounts for a Riyadh facial and jaw surgeon.
Read the case studyAn identity that feels like you and tells your specialty
We design a visual identity that reflects your expertise and stays consistent on every platform.