Social media for doctors: a presence that builds trust, not one that chases followers
A patient may see you on Instagram before they ever see you in the clinic.
A short video explaining a condition, or a post answering a question patients keep asking, is enough for them to feel they know you. And when they need a doctor, they remember your name.
But social media for a doctor isn’t like anyone else’s. You don’t need to be on every platform, post every day, or chase trends. You need clear, credible content that sounds like you and respects medical advertising rules.
We build that presence for you, and run it with you.
Who is this for?
- A doctor with expertise to share, but no time to create content.
- A doctor whose accounts are dormant, or who posts irregularly.
- A doctor who wants to appear on Instagram and TikTok professionally, not as a show.
- A consultant who wants to build a professional reputation on LinkedIn among peers and medical institutions.
- A doctor who tried posting on their own and didn’t see a clear result.
Platforms
- InstagramThe visual front of your name: posts, reels and highlights that answer patients’ questions.
- TikTokShort videos that explain and simplify, reaching patients who haven’t heard of you yet.
- LinkedInYour professional reputation among doctors, hospitals and medical institutions.
We choose with you the platform that best fits your specialty and audience, instead of spreading your effort across all of them.
What’s included?
- Account setupA clear name, bio, photo, highlights, and links to booking and your website.
- Monthly content planTopics built on your patients’ real questions and your specialty.
- Script writingEvery video’s script ready, in simple and accurate language, to read or riff from.
- Content designPosts and covers in your visual identity, consistent across platforms.
- Video editingWe turn your footage into short, clear videos with on-screen captions.
- Scheduling and publishingAt the right times, without you carrying the burden of posting.
- Monthly reportWhat was published, what it reached, and what we change next month.
How we work with you
We prepare the scripts in advance, and you film them when it suits you. Several videos can be filmed in a single session.
We receive the footage, edit and design it, then send it to you for review. Nothing is published under your name without your approval.
What we don’t do
- We don’t buy followers or engagement.
- We don’t publish treatment promises, comparisons with other doctors, or content that breaks medical advertising rules.
- We don’t chase trends at the expense of your professional image.
How do you start?
Account setup is part of the foundation phase. Monthly content management is part of the Full Presence plan, which starts after the foundation.
Details on the program and plans page.
Why PRESLUME?
We work only with doctors. We know the difference between content that collects views and content that makes a patient trust you.
And for us, social media isn’t an island: your visual identity, website, Google profile and accounts all say the same thing.
Frequently asked questions
Do I need to show my face in the videos?
It’s preferable, because patients trust a doctor they can see and hear. But you can start with designed educational content and add videos gradually.
Who films the videos?
You film them on your phone or in your clinic. We send you the script and filming tips, then handle editing, design and scheduling.
How many posts per month?
It depends on the platforms chosen, your specialty and the time you have for filming. We agree on it with you on the intro call.
Do I need all three platforms?
No. We start with the platform that fits you best, which may be just one.
Can I start with social media without the foundation?
Social media works best when your identity, website and Google profile are ready, because that’s where a patient goes after watching you. So content management starts after the foundation.
Your expertise deserves to be seen. Let’s start with your account.
Let’s start with a conversation about your presence today and what you aspire to. We’ll understand your needs, clarify how we can help, and you’ll choose your next step with confidence.