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Brand identity & social media

Dr. Faisal Al Mohammedi’s identity:
expertise, elegance, precision

A visual identity for a consultant dermatologist where his name, in authentic Arabic calligraphy, is the mark itself, followed by managing his accounts and designing and publishing his content in that identity every week.

Cover of Dr. Faisal Al Mohammedi’s brand identity
01

The idea behind the logo

At the heart of the logo is the name “Faisal” in authentic Arabic calligraphy, inside a fine square frame, with his name in English and his specialties: laser, dermatology, aesthetics.

The logo carries four messages:

  • Advanced medical expertise.
  • Precise aesthetic care.
  • Clinical cleanliness and professionalism.
  • Confidence and comfort throughout the patient experience.
02

Brand essence

The identity reflects a high standard of medical care in a premium aesthetic setting: calm simplicity, balanced lines and attention to every detail.

  • ExpertiseAdvanced treatments, clinical precision
  • EleganceRefined simplicity, a calm presence
  • PrecisionConsistent in every application
Dr. Faisal Al Mohammedi’s Instagram profile in his visual identity
03

The identity on his Instagram

We carried the identity to the doctor’s account: a clear name in Arabic and English, a bio introducing his specialty, American board and Canadian fellowship, and highlight covers for each section in the identity’s navy.

Instagram highlight covers

04

Social media management

We plan, design and publish his content every week in the same identity, so followers recognise his posts before they read the name.

Educational posts for Dr. Faisal Al Mohammedi

Educational content answering patients’ questions: skincare routines, common myths and preparing for a consultation.

Clinic schedule posts for Dr. Faisal Al Mohammedi

Operational posts in the same identity: monthly clinic schedules and his visit days in each city.

05

The identity in the real world

Application mockups showing how the identity lives in the clinic.

Dr. Faisal Al Mohammedi’s clinic sign by day
Dr. Faisal Al Mohammedi’s clinic sign lit at night
Scrubs and lab coat with Dr. Faisal Al Mohammedi’s logo
Project summary
Client
Dr. Faisal Al Mohammedi
Specialty
Consultant Dermatologist
City
Jeddah and Madinah
What we did
Logo, colours and typography, Instagram highlight covers, application mockups, social media management, content design and publishing
Year
2025 – present

An identity that feels like you and tells your specialty

We design a visual identity that reflects your expertise and stays consistent on every platform.