The PRESLUME identity:
a brand built to last
Before building doctors’ presence, we built our own. An identity inspired by Roman columns that kept their authenticity and elegance for centuries, because that is exactly what we build for doctors: a presence that lasts.
The idea behind the logo
The PRESLUME logo is inspired by ancient Roman columns: columns that stood for centuries, kept their authenticity, elegance and quality, and whose identity is still present today.
That is what we build for doctors: a digital presence on solid foundations that stays and lasts over time, as those columns did.
From Manal Digital to PRESLUME
The work began under a personal name: Manal Digital, a design and visual identity studio. Over time it specialised in doctors and gained a method, a program and a team, so it needed a brand that carries that specialty and grows with it.
So we became PRESLUME and kept the same symbol. It is what we advise doctors: a brand tied to no institution, that grows with its owner.
Brand essence
Three values taken from the columns themselves, guiding everything we design for doctors.
- AuthenticitySolid foundations that don’t follow trends
- EleganceCalm simplicity worthy of a doctor
- ContinuityA presence that stays and grows over time
Colours
Black and white are the foundation: two neutral colours that work with every colour. The secondary colours speak to our world.
Primary colours
- Black
- White
Secondary colours
- Technology
- Medicine & care
- Growth
One identity everywhere
The same symbol, colours and tone on the website and the accounts, so doctors recognise PRESLUME wherever they see it.
The website: Arabic and English, readable by Google and AI.
The posts: content that answers doctors’ questions, in a consistent template recognised at a glance.
- Brand
- PRESLUME
- Specialty
- Digital presence for doctors
- Identity elements
- Logo, colours, bilingual website, post templates, Google Business Profile
- Year
- 2025
Want a brand that lasts under your own name?
We build an identity and digital presence that stays and grows with your expertise.